Shadows then touched on why the single, and album, is a departure from the band's usual sound. Long story short, Shadows said he and guitarist Synyster Gates had some experiences with psychedelic drugs, namely 5-MeO-DMT, that opened his mind to being more "bold" with the band's choices.

"Me and [Synyster Gates] were exploring deeply in psychedelics throughout the last few years. One of those things in particular was 5-MeO-DMT. I had a very tough experience in like, you know, type A personality [whose] ego gets completely demolished. You see yourself leave your body and we can get into that more, but one thing that I came out of that realizing was that life is so short. Don't put anything out unless it's bold, and 'bold' was the word that we were using. 'Bold' was like, don't just play within your genre.